Walmart Upset Kanye West Over Yeezy Trademark


Walmart is filing legal paperwork against Kanye West over his Yeezy logo, which it says is too similar to its own.

Walmart filed a complaint with the US Patent and Trademark Office this month after Kanye West’s Yeezy brand unveiled its logo, which looks very similar to the sun except Yeezy’s is made up of eight three-dotted black rungs. 

Walmart issued a letter to Yeezy brand’s lawyers, Timothy Yoo and Robert Rose — which was obtained by XXL.

The statement reads in part: “As expressed in Walmart’s previous correspondence, Walmart believes the logo design depicted in the Yeezy Application is confusingly similar to Walmart’s well-known spark logo design pictured below (“Walmart Spark Design”). Because of Walmart’s concerns, Walmart filed for an extension of time to oppose registration of the Yeezy Application in the hope that Yeezy and Walmart could reach an agreement about the manner in which the Walmart Spark Design and Yeezy Application could co-exist without consumer confusion. As we have previously mentioned, with the little information provided in the intent to use application, it is difficult for Walmart to determine, without more information from Yeezy, how the parties could work together to eliminate confusion.”


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