Lil Nas X has been named as the new chief impact officer for Taco Bell.
The press release reads, "As a cultural icon with an insider's perspective on the Taco Bell team member experience, Lil Nas X has been appointed the title of 'Chief Impact Officer,' a newly created honorary role that will allow him to collaborate on the brand experience from the inside out. In his first 60 days, Lil Nas X and Taco Bell are teaming up to offer an exclusive experience around the upcoming release of his album "Montero," launching Taco Bell's newest menu innovations, and most importantly, tapping into his history as a Taco Bell team member to help make the experience even more impactful"
LIL NAS X RIPS HIS PANTS
Lil Nas X used to work for Taco Bell before he became famous.
"Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans - including its people," said Mark King, CEO of Taco Bell. "This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people."