Keita Balde is a professional footballer who plays as a winger for Serie A club Cagliari. He's recognized as one of the best soccer players in the world, MTO News has learned.
Born in Spain, he decided to represent Senegal at an international level; his parents' country of origin.
Today Keita is going viral, because of some pretty serious changes he's recently undergone. It appears that the formerly dark skinned footballer bleached the heck out of his skin - and looks like a completely different person.
Here are a few pics of Keita, taken from just last year:
And this is what he looks like now:
Black Twitter is currently dragging the baller up and down the block.
Skin lightening is not a new phenomenon however. It has been around for decades. Skin-lightening products are sold in stores and on Amazon, an e-commerce marketplace.
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But the World Health Organization warns that skin bleaching can cause liver and kidney damage, psychosis, brain damage in fetuses and cancer.
A new skin-bleaching treatment that is catching on is the intravenous application of glutathione—a natural antioxidant produced by the liver. Intravenous glutathione treatments can lighten skin, and the product can now also be obtained in the form of antioxidant supplement tablets.