Beyoncé is currently pushing her new clothing line Ivy Park, and she's using her body to get the brand attention.
As MTO News has reported, Beyonce's "new" body, and in particular her new butt, has been fodder for a lot of online gossip in recent weeks. Many people believe that Jay Z's wife who had always been curvy recently underwent butt augmentation surgery to make herself even more bootylicious.
And Bey's obviously proud of her new body too - cause she's showing it every chance she gets.
To help lure eyes and ultimately open wallets for her new collection, a third collaboration with Adidas, the pop superstar is banking on her own star power.
And part of her lure and star power, when it comes to garnering attention, has been the showcasing of her recognizable face and womanly curves; as was the case when she bared her butt in one of the revealing pieces from her latest online advertisements.
Here she is: