Kanye West may be destroying the Yeezy brand that he worked so hard to create. Just one year ago, Kanye's Yeezy sneakers would routinely sell for more than $1000 - shortly after they were released.
But that was BEFORE Kanye became a MAGA supporting lunatic. Kanye has since embraced Donald Trump and a racist anti-Black ideology, and that has turned off MILLIONS of his fans.
MTO News took a quick look at the sneaker store Flight Club's website, to see how Ye's new anti-Black political stances has affected his Yeezy sneaker prices - and we were shocked at what we saw.
Kanye's sneakers are now selling for close to retail value. The sneakers had a retail price of $200, and some are selling for less than $300. None of his newest sneakers are selling for more than $435.
To put that in perspective, just one year ago, it was nearly impossible to buy a pair of Yeezys for under $1,000.
Here's Flight Club's website prices:
Besides Kanye's politics tanking the brand Adidas also increased production of certain models taking away the "rare factor." The strategy Adidas previously used for Yeezy releases was the “drop” model pioneered by streetwear and sneaker brands, and now being adopted by luxury fashion. The basic premise is to offer occasional, limited releases of new designs, instead of putting out a large number all at once, keeping supply low and demand high.
Will other Yeezy styles retain their appeal though, if sneakerheads see this shoe everywhere? It remains to be seen. As for the Yeezy 350 in triple white, its resale value keeps dropping, according to StockX, and is barely any greater than the shoe’s original retail price.