Yara Shahidi has announced that she is the new face of Bobbi Brown Cosmetics.
At 19 years old, Yaya is the star of the 'Black-Ish' spinoff show, 'Grown-Ish.' Speaking to PEOPLE, she said:
“I think we have a tendency to materialize beauty, and connect it with product. But this campaign is not about us saying, ‘to look better, do this or that.’ But rather, we’re of the opinion you should do whatever makes you feel good, and we’re addressing beauty as not something that’s even attached to a product, but as something that’s attached to this overall feeling of support and confidence which we all get from different things.”
"Remaining true to our brand's core essence, each of these powerhouse women are emblematic of the modern Bobbi Brown consumer - confident, individually beautiful and defining success on their terms," says Sandra Main, President Bobbi Brown Cosmetics.
The campaign will hero the brand's longstanding and beloved foundation products of Skin Long-Wear Weightless Foundation and Intensive Skin Serum Foundation. The Skin Long-Wear Weightless Foundation lineup will also be expanded with 12 new shades globally.
Black and Iranian actor and activist, Yara explains what drew her to Bobbi Brown:
"I think the brand represents what my generation represents: The importance of inclusion. The fact that it's been so important for the brand in both makeup and philanthropic endeavors since the beginning, speaks to the fact that it's not a commercial trend but something they're committed to."