Victoria Beckham is preparing to launch her own YouTube channel which will live-stream her London Fashion Week show on Sunday.
According to Variety, the fashion designer will add a range of content about her brand to the channel, kicking off with her autumn-winter show. The channels will also give viewers peeks behind the scenes of her fashion label.
“I am thrilled to launch my YouTube channel at such an important time of the year for me and offer an exclusive insight into my experience of London Fashion Week,” Beckham said. She added that she wants to “build a sense of community with an amazing group of collaborators” through the new channel.
Well, this probably explains in part why she definitely will not be making a cameo appearance on the upcoming Spice Girl's reunion tour this year.
Her fashion week show on Sunday will also be shown on outdoor screens in London’s Piccadilly Circus.
“Victoria’s channel will give people all over the world the chance to enjoy updates and behind-the-scenes access to the whole world of VB, and I believe it will truly spice up their lives,” said Derek Blasberg who joined YouTube in June 2018 to build the fashion and beauty unit that is part of its content partnership team.
She knows what she's doing. Beckham is said to be worth a whopping $450 million!