There's a new product coming out - skin bleaching for KIDS. African beauty mogul Dencia teased on social media yesterday that she plans on releasing a new skin lightening product designed for kids.

According to Dencia, the product will be released on Christmas Day.

Dencia's skin bleach line - called Whitenicious - claims to use natural chemicals to lighten skin. According to the Whitenicious website, the company only uses "natural safe organic ingredients." 

They don't disclose exactly what chemical they use to lighten your skin - but the website claims that Whitenicious uses no hydroquinone, no steroids or mercury and no parabens.

As you can imagine, there is some outrage on social media, surrounding the launch.

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