The Weeknd made headlines after he donated a whopping $500,000 to racial injustice initiatives -- and now he's calling on major record labels and music platforms to do the same.
"To my fellow respected industry partners and execs- no one profits off of black music more than the labels and streaming services. I gave yesterday and I urge you to go big and public with yours this week. It would mean the world to me and the community if you can join us on this," he wrote.
The Weeknd's own donation was divided between Black Lives Matter Global Network, Colin Kaepernick's Know Your Rights Camp and National Bail Out.
During Black Out Tuesday, many music platforms went dark in support of the current protests and rallies against social injustice and police brutality -- but they are yet to come out of their pockets and contribute to the cause.
Is he right?