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Russell Wilson and his wife, Ciara has announced that they will be launching a production which will be focused on film, tv and digital content.

"While we work in different fields in our day-to-day, we are excited to come together to collaborate and create stories that we hope will touch people’s lives,” Wilson and Ciara said in a joint statement. 

"We are both storytellers at heart and we want to be able to share stories that uplift people and inspire others to create positive change. That’s ultimately what we want this company to represent."

According to The Hollywood Reporter, Wilson and Ciara will expand upon the work they've been doing through their joint foundation, the youth empowerment-focused 'Why Not You Foundation' and will continue to operate that organization along with their respective side businesses.

The news comes less than a fortnight after Wilson announced that he is now officially the highest paid player in the NFL.