DMX passed away last week, and many folks are now questioning why his record label did not do more to help him fight his drug addiction.
Russell Simmons says he wished his Def Jam label could have saved the rapper.
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"Get At Me Dog" was going against the grain and reminded me of what we loved at Def Jam. I was so excited I remember going to the tunnel when he first performed it and watching him perform it like, 'wow Def Jam is back'. Sure enough he saved Def Jam and it was a moment for us. He pulled us out of the mud and brought us back to life," he said.
"I feel like he saved us but we didn't save him. We should have given him more love. And we have to be responsible to the next DMX. This has to be a teachable moments," he continued.
"He came to Queens and he gave of himself and he said some of the things I said to them before him, but when he said it, they listened. He had a way of saying things that people could digest. He came to help us, he saved our music company. I'm sure that day he saved some lives, and we didn't save him. "
Too little, too late?