Pop singer & songwriter PartyNextDoor is going viral, because he appeared to take a "hit" of cocaine, right in the middle of an IG Live session with his fans.
(see the above video)
In the middle of the video, Party moves off camera - and says "let me take a hit of this." The singer then appeared to sniff something off camera, and returned, rubbing his nose.
Folks on social media immediately began speculating that the singer was doing cocaine.
PartyNextDoor, real name Jahron Anthony Brathwaite, is a Canadian singer, songwriter, rapper and record producer.
PartyNextDoor was the first artist signed to Drake's OVO Sound record label in 2013 and later that year released his first EP self-titled PartyNextDoor. He subsequently released PartyNextDoor Two and PNDColours in 2014 and PartyNextDoor 3 in 2016. PartyNextDoor has collaborated with a number of artists, including Drake, Big Sean and Jeremih.
He has also seen success as a songwriter, having penned "Work", which was released on Rihanna's album Anti and peaked at number-one on the Billboard Hot 100, along with more songs such as "Wild Thoughts" which peaked at number 2 on the Billboard Hot 100.