At midnight on Friday, Nicki Minaj dropped the visuals for her new video, "Hard White," but the video did not garner the usual trending fest that her releases usually do.

It trended briefly immediately following its midnight premiere, but since then, it's basically been crickets as far as the video. And Twitter has not been too complimentary.

You can watch the video below.

Is it worthy of more praise? Perhaps the numbers will pick up once the Barbz have risen?