Meek Mill Puts Ethika CEO On Blast: They Play w/ Black Culture!!

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Meek Mill is calling out the CEO of underwear brand, Ethika, after several collaborations together.

"Matt Cook has to be taken to court by the black culture!!!!!! #ethika I have sooooooo much to say about this company and the way the play with the black culture!" Meek tweeted. Adding, "I have every screenshot of what I'm talking about I don't care for lawsuits and money it's the respect point!!!!!! And we gone show how much we matter!!!! Ima start on him tonight after our bit-Coin convo! He has to be addressed."

Meek had a long-running relationship with the brand and is even referred to as one of their "original music famille" on the website.

"I have to do this I don't even care about the money .... he tries to put blacks on blacks but it ain’t nobody he can put on me! Let's talk about it tonight after "bitcoin" culture currency tonight at 9:00 est!!!!" Meek posted on Instagram.