A man was shot and killed on camera, as he was getting his haircut at the local barber. And the graphic shooting was captured on video - as the barber was live-streaming the haircut to his followers.
The incident, which happened in Brazil, has gone viral online and so far has been seen more than 25 million times.
According to local reports, the man sitting in the chair getting his haircut was completely innocent.
Local media claims that a group of gunmen burst into the barbershop to rob it - and they came in firing shots. The man in the barber's chair was shot multiple times in the chest - and later died.
Police claim that they have no suspects in the shooting, but believe that it was carried out by gang members.