Kourtney Kardashian teased a new venture by stripping off completely naked in a new Instagram post, with only a cup of tea and a laptop covering her breasts.

"C O M I N G. S O O N," she captioned the photo as she is sat in front of a mirror with a towel wrapped around her head.

She also tags @Poosh into the post. A quick glance at the Insta page and the website doesn't reveal very much except for a tagline which appears to be, "this isn't a monologue, it's a dialogue" as well as the word "coming soon #pooshtheboundaries." 

But some fans are wondering why Kourtney needed to go bare for the brand:

"Do you people ever pose with clothes....unbelievable"

"Imagine mason in middle school having to deal with classmates saying they jacked off to a pic of his mom’s almost naked photo 😂😂"

"Why you naked holding coffee and a laptop? Don't get it. But ok🤔🙄"

What do you think Poosh is?