Kim Kardashian has walked back on her decision to name her upcoming shapewear brand, 'Kimono' after the immense backlash she received from the public.
Kim took to Instagram and posted an image of herself wearing the shapewear, with a lengthy retraction:
"Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me," she wrote.
"When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always."
Kim was accused once again of cultural appropriation (this time from the Asian community) after she announced the name of the brand. Many vowed to boycott all of her products if she chose to name her line after the traditional Japanese garment.
Kim's change of mind comes after the Japanese trade minister Hiroshige Seko announced that he would be sending officials for a meeting at the U.S. Patent and Trademark Office on July 9. He still intends to have the meeting despite Kim backing away.