Kim Kardashian Shuts Down KKW Beauty To Rebrand

Author:
Publish date:

Kim Kardashian has announced that she will be shutting down KKW Beauty to rebrand.

Kim is about to divorce Kanye West, so perhaps she'll be dropping the "West" from her brand.

"To Our Loyal Customers, It all started with a contour kit and expanded to eyes, lips, body, and many incredible collections over the past four years," Kim tweeted. 

"On August 1st at midnight we will be shutting down the [KKW Beauty] site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look."

She added, "In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories from one single website."

Kim has been traveling the world enjoying the single life since splitting from Kanye. Kanye has allegedly already moved on with model, Irina Shayk.