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Kanye West's incredibly popular Sunday Service is a musical prayer service that takes place every Sunday in Los Angeles.

Kim Kardashian and Kanye West started their "Sunday Service," a private concert featuring impromptu choral arrangements of West's music, last year. And it quickly has become a weekly tradition in 2019 that fans can watch through social media — and maybe even catch new music. 

The services often feature the West's eldest daughter North West bopping her head to the spiritual music. 

Much of the music heard at Sunday Service is expected to appear on West's album Yandhi .

But now some on social media are calling Kanye's weekly gathering a "cult," because of the images released surrounding the event.

Here are some of the images that have people talking:

On this past Mother's Day Kanye paid tribute to his later mother, Donda West, on Sunday (May 12) during a special Mother's Day edition of his Sunday Service series. According to reports, the fisheye-shaped livestream opened with West performing a version of his touching 2005 Late Registration track "Hey Mama" after the rapper walked out to Tupac's "Dear Mama."

It was, of course, particularly poignant choice for West, since his mother died in 2007 following complications from surgery and he and wife Kim Kardashian West welcoming their fourth child, via surrogate, last week. 

Back on Easter Sunday, West brought his service to Coachella for a special edition of his series that featured guest appearances from Chance The Rapper, DMX, Kid Cudi, Teyana Taylor, and Ty Dolla $ign.