Kanye West's Yeezy empire may be on the verge of IMPLODING. According to a top retail industry analyst - Kanye's brand is CRUMBLING BEFORE OUR VERY EYES.
Ever since Kanye's cozying up with President Trump - and saying racist things - sales of his Yeezy brand have fallen through the floor. The price of the top selling Yeezy's have dropped by more than 50% in retailers like Flight Club.
But this weekend, things got even worse. According to an industry analyst - for the first time EVER - Yeezy's didn't sell out. Matt Powell went on Twitter to disclose the details.
And according to Matt, Kanye may not just be destroying HIS brand . . . but the Adidas brand also. Look at what Matt posted this weekend:
And before you ask . . . Matt Powell is one of the TOP retail analysts. Here's his bio:
Matt Powell, vice president and senior industry advisor for The NPD Group, is a nationally known expert on the sports industry. He offers his industry expertise on retail and consumer trends across apparel, footwear, and equipment for categories spanning outdoor, running, paddle and snow sports, cycling, and team sports.
Yeezy's could also just be out of style at this point, too... Vox reported that:
The Yeezy shoe drop in September marks Adidas’s largest release of Yeezys, with up to a million of the sneakers reportedly available. When the Adidas Yeezy made its debut in 2015, the company released it in very limited quantities, and the scarcity of the product helped to give the shoes a cult following. But research shows that it’s bad for companies to use product scarcity as a long-term strategy. Rather than promote brand loyalty, the ploy can actually make customers stray.