Kanye West is gearing up to unveil his new collection with GAP and in promotion, has covered an entire GAP store in Chicago with a message of inspiration.
"Thank God. Hi, Chicago. It's 'Ye. This is the Gap store I used to shop at when I would drive my Nissan from the Southside. So blessed. I thank God and I am humbled at the opportunity to serve. I put my heart into the color palette and every detail," he begins.
He then continues, "I love Tron original. Do you like stuff[[?]. I don't know what to do with my hands. Love, Yeezy."
A few days back, GAP and Ye announced that they had entered a 10-year partnership where Ye plans to create "modern, elevated basics for men, women and kids at accessible price points," according to the New York Times.
At the five-year point, Gap is hoping that Yeezy Gap will be generating $1 billion in annual sales.