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Kanye West is now under fire - for allegedly becoming a Christianity pimp.

On Easter Sunday Kanye West took his weekly church service to the Coachella Music Festival and the Trump supporting rapper performed for the masses.

Now Kanye is hoping to exploit his new found Christianity - buy selling "Christian" based merchandise to his fans. And he's charging extraordinary prices for the merch.

Those willing to shell out their cash lined up at massive “Church Clothes” tents on the outskirts of West’s massive Easter service for the opportunity to get decked out in their Sunday best for the epic event. Attendees snapped pics inside the tents revealing the range of cotton sweats and socks available for purchase with the least expensive item being socks for $50.

West offered two types of socks — one black pair that read “Jesus Walks” and another cream-colored pair that simply said, “Church Socks.” For $70, fans could purchase a cotton tee that read “Trust God” across the front and “Sunday Service At The Mountain” in a circular shape (like how the service was performed) across the back. There was also a $165 ivory crewneck that said “Holy Spirit,” a $225 distressed “Holy Spirit” sweatshirt and $195 sweatpants that said “Sunday Service” down the leg.

Many on social media are criticizing Kanye West for using Jesus and Christianity to "pimp" money out of folks.

Here are some pics of Kanye's clothes for sale:

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“Kanye West brings his ‘Sunday Service’ to #Coachella, but don’t forget to buy your ‘Church Clothes’. Apparently Kanye, and Jesus, want you in $225 sweatshirts and $50 socks,” one person tweeted.

“@KimKardashian @kanyewest $50 for damn socks and $165-$225 “Holy Spirit” sweaters from your Sunday Service Merch…. Either you are out of touch with reality or you are a criminal,” another upset fan wrote.