The company H&M is in the midst of another racial controversy! This time the publicly traded company used an African American girl to model its clothes - and people are upset about the girl's hair.

The model's hair is being described on social media as "unkempt" and thousands of people are claiming outrage over H&M's use of the image.

Here are the pics of the model:

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This, however, isn't H & M's first time at the racial rodeo. Last year H&M used another Black child model for one of its ads. In the ad the child, a Black boy, was shown wearing a sweatshirt with the words “coolest monkey in the jungle” printed on the front. 

Almost immediately, H&M was involved in a worldwide scandal - that drew public accusations of racism from all over social media, including celebrities such as the Weeknd and G-Eazy, who both cut ties with the company.

Since the scandal, the company has taken several corrective actions, including hiring a diversity leader and issuing a public apology on the top of its website - but now this.

We reached out for comment from H&M regarding this ad, and did not receive a response.