Gwyneth Paltrow gifted herself a vibrator amongst other things in a new commercial for her wellness publication and e-commerce brand - Goop. 

The ad is for Paltrow's December collection of Goop's limited-edition fashion line, G. Label.

"The holidays are here, and because they never turn out the way you imagine, you must cherish the joy of getting ready," the voice says over the video. "First, put on a record to set the mood. Do everything in slow motion. Make this feeling last. Someone's double-fisting! And dammit, she's earned it. The holidays are work, so don't be afraid to ask for help with lighting, food, style and hair and hair and hair. You get the point."

Newly married Paltrow can be seen grinning in the clip.

"Go ahead, have a laugh! Even if it is just for the camera. And find your favorite look -- or 11 of them! Look fabulous in each one," the narrator adds. "And get super high -- in your heels, of course. Do something for others, but don't forget about No. 1. Yes, that is a vibrator."

We think it's pretty obvious why she's so happy in the video...