Fashion brand, Gucci, has been forced to apologize for and remove a black and red balaclava after they were called out for selling the 'blackface' attire.

There's no denying that when worn, the jumper is almost identical white people in racist minstrel.

The Gucci's website described the item as:

“Inspired by vintage ski masks, multicolored knitted balaclavas walked the runway, adding a mysterious feel to this collection. This knit top combines the accessory with the ready-to-wear collection.”

But shoppers were deeply offended with the item which was on sale for over $800 and hopped on Twitter to slam the Fall/Winter 2018 season garb.

Gucci tweeted the following statement on Thursday morning:

gucci tweet