First Rihanna changed the game with 40 shades of foundation, next up, Fenty Beauty is gearing up to launch 50 shades of concealer.
In the video posted on the Fenty Beauty page, a fresh-faced Ri-Ri announced the big news. The post was captioned:
"New year, New #FENTYBEAUTY! 💁🏽♀️ We got #THECURE to your #newyearseve hangover! On January 11, we’re dropping 50 BRAND NEW shades of creamy, creaseproof, and longwearing #PROFILTRCONCEALER! Get it at fentybeauty.com, @sephora, @harveynichols, and #SephorainJCP!! Full tutorial on IGTV and YouTube.com/fentybeauty #rihanna"
Rihanna really changed the game with her makeup line, and put beauty brands who have been in the game for decades under pressure to offer a more diverse range of product for women of color.
Now, this concealer is likely to do the same. When Fenty Beauty first dropped their foundation, even Kylie Jenner, whose lip kits have earned her just under a billion dollars, made more of an effort to push shades for Black women.
Rihanna can really do no wrong right now!