Ebro Darden announced that he is now Apple Music's Global Editorial Head of Hip Hop and R&B.
The Hot 97 morning show host and former program director of the New York station job will begin effective immediately.
According to Billboard, Ebro will "will manage a team of hip-hop and R&B editors in developing editorial strategies for artists, albums and song releases in the U.S. and globally."
Despite taking on the new position, Ebro will continue to host his radio show on Hot 97, Ebro in the Morning (Mon-Fri, 6 a.m.-10 a.m. ET), as well as his own show via Apple Music’s global live stream, Beats 1 (Mon-Fri, 3 p.m.-5 p.m. ET).
Ebro is excited to dive into his new role.
"First things first is making sure that we’re firing on all cylinders in the best way possible, helping consumers find the music that they love and also helping artists connect with consumers in a real way. Once I learn about what’s needed to achieve that, it will be about looking ahead and figuring out ways to serve the communities where hip-hop and R&B music is made. Black music comes from the community. This is music made by people living real lives and artists speaking on behalf of those real lives," he told Billboard.
“If we’re doing our job,” Darden continues, “we’ll be able to get down at the community level and connect with people to not only help artists service their communities but help those communities thrive. This is a global position as well. So, as we build this out, I’ll be doing the same thing I want to do in America in the U.K., Africa, India, Japan, Brazil and other countries. I’ll be wherever R&B and hip-hop are being consumed and working to create communication amongst communities around the world through Apple Music — making sure that black music is getting recognized and developing the next superstars.”
Another bag, secured!