Diddy is suing his former clothing company, Sean John, and the company's current owner, Global Brands Group USA, for $25 million for using his likeness without his consent.
According to the lawsuit, GBG USA collaborated with UK clothing brand, Missguided to create a new women's line.
However, Diddy says that they used his name, image, and likeness to promote the new brand -- without his permission.
SHYNE SPEAKS ON COURT TR
"The SJ/Missguided Agreement was entered into without Mr. Combs's knowledge, approval, or consent," the lawsuit reads in part. "And Mr. Combs has never endorsed the GBG Collection, which is branded 'sean john x missguided' and 'Sean John x Missguided.' Mr. Combs has neither granted Defendants the right to use his name, image, likeness, or persona in conjunction with the GBG Collection, nor has he agreed to make a public statement or appearance in support of the GBG Collection."
Diddy is seeking to "to recover actual, special, and statutory damages, profits attributable to the unauthorized use and exploitation of his name, image, likeness, and persona, as well as attorney's fees and costs."
He wants GBG USA to pay him $25 million.