Country fans are up in arms over a collaboration between denim giants, Wrangler and rising country star, Lil Nas X.

In a bid to profit off Nas X's "Old Town Road" success, Wrangler launched a denim collaboration with rapper Lil Nas X, which is inspired by his no.1 song.

In the hit song, he sings, “Cowboy hat from Gucci / Wrangler on my booty.”

Wrangler shared the news on their Instagram account:

"Psst...it’s an instant hit. Introducing the new Wrangler Lil Nas X Collection. Follow link in bio," they captioned a post.

But some followers were unimpressed:

"This makes me not want to buy wrangler jeans anymore tbh, the cowboy spirit is nothing to be made fun of"

"“Really? Supporting an artist that so clearly is mocking country music and the lifestyle it represents? Bad move Wrangler."

 “Wranglers are to be worn by cowboys and farmers not rappers this is very disappointing.”

But, despite some disgruntled fans, some of the items have sold out and many are calling for a restock.