It's April Fool's Day, and Public Enemy's Chuck D has revealed that his highly publicized firing of Flavor Flav was all a hoax -- to promote the group's new music.

Chuck D sat down with Talib Kweli and People's' Party podcast to speak about the beef, which appeared to stem from Chuck's endorsement of Democratic presidential candidate, Sen. Bernie Sanders. Flav then sent Chuck a cease and desist letter and before Chuck announced that the group would be moving forward without Flav.

"Flavor don't know the difference between Bernie Sanders, Barry Sanders or Colonel Sanders," Chuck said adding, "We already talked about this beforehand. Public Enemy Radio went up, his lawyer sent a cease and desist, I'm like, 'Good move.' Then, publicly, I'm like, 'Man, you don't sue me again.' He ain't suing me. But I can say it!"

"I'm not saying it's a hoax. I'm saying the original intention was to get your attention," Chuck D continued.

So, it was all just a publicity stunt to promote this:

Did it work?