Burberry has been forced to apologize after premiering a hoodie which featured a noose design, on the catwalk.

The item was debuted as a part of their Autumn/Winter 2019 during London Fashion Week.

The tan hoodie had the strings tied in the shape of a noose. Following the inevitable backlash, the hoodie has since been removed from the brand's collection.

Even the model, Liz Kennedy blasted the label for the piece:

"Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go," she wrote on Instagram.

"Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either.

"There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance."

Burberry creative director, Riccardo Tisci called the hoodie "insensitive."

 "While the design was inspired by a nautical theme, I realize that it was insensitive," he said.