Beyonce was trending worldwide after news of her brand new partnership with sportswear giants, Adidas was announced.
According to the press release, Bey will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with adidas.
“This is the partnership of a lifetime for me,” said Beyoncé . “ adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Beyonce recently parted ways with Top Shop after following allegations of sexual misconduct, bullying and racial harassment by billionaire Sir Philip Green, owner of Topshop parent Arcadia Group.
“As the creator sports brand, adidas challenges the status quo and pushes the limits of creativity through its open source approach. Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators,” said Eric Liedtke, Executive Board Member - Global Brands, adidas .