Alicia Keys IS SERIOUS About Her 'NO MAKEUP CHALLENGE' . . . She Went To The BET Awards . . . Without ANY MAKEUP!! (PICS)

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Alicia Keys is continuing with her "NO MAKEUP CHALLENGE." The platinum selling artist is hoping that more celebrities take up her cause - and wear LESS MAKEUP. Alicia is trying to bring attention to the objectification of women in popular culture.

She really is a BEAUTY and we love what she's doing . . . When she started the movement a few weeks back, Alicia Keys stated that she would no longer cover up: “Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing,” she said.