African-American entrepreneur Lavar Ball is on the verge of becoming a SNEAKER MOGUL. Yesterday he did what many is business thought was UNTHINKABLE.
Last week, Adidas, Nike and Under Armour all refused to give Lavar's son TOP PICK Lonzo Ball a sneaker deal, because Lavar insisted that any deal would have to be a "partnership" with the family's Big Baller Brand. When the news dropped, the Ball family decided to take things independent - and boy did it work.
Yesterday Lavar announced that he would begin selling the new BBB sneakers - for $495 a pair. The price sounded high at the time, but Sneaker Heads ATE IT UP.
After less than four hours, Lavar sold close to 5,000 pairs of SNEAKERS. That's more than $2.5 million in sales in just a few hours. Here's the proof - look at the "order number."
For those interested, here are the pics: