March 11, 2018
: There’s a modeling agency that’s positioning itself to challenge the BIG ONES – like Wilhemena. But there’s one difference – NO WHITE MODELS.
The new agency – called Lorde Inc. – claims to ONLY have Black, Latino, and Asian models. They specifically WILL NOT rep any White models.
So far the agency, located in London, seems successful. They are a street casting agency, and it was founded back in 2013 by Nafisa Kaptownwala – fairly new for a modeling agency.
“Lorde Inc was just my way of saying, look we’re out here, and we think we’re beautiful whether the industry recognizes that or not. Sort of like how BET works—creating content for and by black folks because the rest of the entertainment industry won’t make room for them. In an ideal anti-racist world, we wouldn’t need to create separate agencies. But if we aren’t going to be given work through white media, then we’re going to make work for ourselves,” she explained to NotJustALabel. “…Individual photographers will ask me if they think it’s okay if they go out of their way to find black and brown folks to include in their photos, or if that’s too contrived and in itself problematic because they’re basically including people because of the colour of their skin. But if it’s been a problem for these white fashion folks to include non-white models and they see that it’s a problem, well they need to take that first step. I would hope that they see that they’re not just intentionally including Black and Brown folks because of their skin colour but because they’re beautiful.”
Here is a screenshot of their website: